The Sedano's Supermarkets chain has launched new ethnic food aisles in 25 of its Miami locations as part of a strategy to target the growing segment of White millennials moving to Miami's urban core.
Products featured in the new "Anglo" aisles include almond milk, brussels sprouts, goji berries, kombucha, gluten-free crackers, and assortments of artisanal jams sold in mason jars.
"South Florida is a community of immigrants," said Carlos Perez-Santiago, a Sedano's spokesperson. "We are proud to provide our newly arrived Anglo neighbors with food from their homeland."
At a recent opening in Little Havana, local resident Andrea Figueroa, 55, wandered into the new aisle and was delighted with the interesting foreign offerings.
"There are so many amazing, exotic foods to sample," Ms. Figureoa said as she examined a can of beets. "These Smucker's Uncrustable are unbelievable! Who would've thought to put grape jelly in an empanada? Another great Anglo delicacy."
Blake Miller, 24, who recently emigrated from his homeland of St. Louis to Midtown, said he was able to find many of his favorite comfort foods in Sedano's new Anglo aisles.
"Knowing there is a place in Miami that sells Cheeseburger Macaroni Hamburger Helper does a lot to help with the homesickness. Whenever I'm missing my homeland, I go and buy a box and, before too long, I am enjoying a home cooked meal just like my mother used to make," Mr. Miller said.
Sedano's will continue to focus its efforts on targeting Miami's growing Anglo market, and has plans to brand one of its new stores as "Sedano's Flavor", which will feature traditional Anglo-American foods throughout the store and have an in-store buffet restaurant that will be jointly operated by Golden Corral.
"White people love buffets", said Mr. Perez-Santiago. "I don't get it, but we look forward to giving them an all-you-can-eat taste of home."
By Manuel Del Fango IV
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