In a new effort to generate buzz with young Jewish families, one synagogue in Aventura is now offering a Rosh Hashana ticket package that includes a kosher hot dog, chips and a drink.
"Judaism is still cool. Our morning minyans are totally lit," said Rabbi Jeff Lewicki before casually asking if we listened to Matisyahu and noting that the Rosh Hashana apples this year are organic and ethically sourced.
The hot dog idea isn't the only one pitched by the synagogue's board to draw in younger community members. Other temple members have suggested Snapchat live stories as services, handing out participation trophies for attending services and serving avocado toast at morning minyans.
By Manuel Del Fango VI